Why is my Business Failing?

For very sound reasons many tarot readers will not give advice on health, finances or legal matters. This is not because the Tarot is not able to do so but because the reader is the interpreter a lack of knowledge and expertise in these areas can lead to mistakes. If you are a lawyer, I can see no reason why the Tarot cannot be a great asset in your thinking about a case.

Here the querent wants advice on why her business is failing? No doubt the answer will be complex and this reader has no expertise in either business or finance matters. So the answer I think this reading gives is going to be centred on the querent and her attitudes. Attitudes play a tremendously important part in our decision making. Science tells us and our common experience has also known this, that much of our decision making is based on emotion and feeling. Do I feel I can push on through hard times? Is it worth it? What is the point? These questions are as relevant as any spreadsheet when it comes to running a business.

So, in the spread we have just one court card who is front and centre. Without a doubt this is the querent herself - yes, that is right the querent is a woman and the court card is a man - a timely reminder that court cards are not gendered per se but can point to aspects traditionally associated with historical gender roles.

I have no idea what the business is but if it is anything to do with armed services I would not be surprised. Anyway, what is clear is that all three cards are from the suit of swords and she is personified as the King of her realm. What is striking is that to her left is the Ace of Swords. This is the powerhouse of the whole suit and yet, look, she is turning her head away from that source. She is looking at the 8 of Swords instead.

The eight is associated with 'hopes & fears' according to Camelia Elias, and many others too. So, I'm thinking if perhaps our querent is not losing sight of her original inspiration for her business and, having run into some rocky times, might be succumbing to fear of failure?  Maybe the suit of swords is advising her to fight back a bit more too.